The Grammy Awards hardly moved the needle as a television attraction, despite a night of feel-good feelings and performances by the music industry’s finest stars.
According to Nielsen, the program drew slightly under 9.6 million people on Sunday. This is a 4% rise over the 2021 broadcast, which was a more private occasion due to the epidemic and had the Grammys’ smallest-ever audience by a large proportion.
In today’s television landscape, any year-over-year improvement in viewership is typically reason for celebration. However, when you consider that the previous week’s Academy Awards saw a 58 percent increase in viewership over 2021, this had to be regarded a letdown.
Billie Eilish, Olivia Rodrigo, BTS, Chris Stapleton, Justin Bieber, and others performed at the Grammys on CBS, with Jon Batiste taking home the most awards.
At one point, host Trevor Noah quipped, “Don’t even think of it as an awards show.” “Imagine it as a concert where we’re handing away prizes.”
On the sports front, the highly anticipated NCAA Final Four matchup between Duke and North Carolina drew a total of 16.25 million viewers across numerous Turner cable networks on Saturday night, according to Nielsen.
On ESPN, 4.47 million viewers watched South Carolina beat Connecticut in the NCAA women’s basketball championship game on Sunday.
With 5.3 million viewers, CBS won the week in prime time. There were 3.2 million viewers on ABC, 2.4 million on NBC, 2.1 million on Fox, 1.5 million on Univision, 1 million on Ion Television, and 920,000 on Telemundo.
With an average of 2.5 million people during prime time, Fox News Channel was the most-watched cable network. TBS received 1.99 million viewers, ESPN 1.67 million, TNT 1.47 million, and HGTV 1.1 million.
With an average of 8.4 million viewers, ABC’s “World News Tonight” won the evening news ratings competition. The “Nightly News” on NBC attracted 7 million viewers, while the “CBS Evening News” attracted 5 million.