“Spider-Man: No Way Home” has finally been surpassed at the box office after a month at the top. According to studio estimates released Sunday, the “Scream” revival opened with $30.6 million in weekend ticket sales.
Over the Martin Luther King Jr. holiday weekend, “Scream,” a self-described “requel” that is both the fifth picture in the franchise and a remake with a new, younger cast, dominated all releases. It is expected to generate $35 million, including Monday’s grosses, according to Paramount. “Scream,” which cost $24 million to create, grossed an additional $18 million in 50 foreign countries.
This resulted in a strong reboot for the self-aware slasher franchise. Spyglass Media Group, which produced the new picture with Paramount, purchased the rights to the “Scream” films, which were formerly a solid cash cow for Harvey and Bob Weinstein’s Miramax Films. The first “Scream” not directed by Wes Craven, who died in 2015, was directed by Matt Bettinello-Olpin and Tyler Gillett. Melissa Barrera, Jenna Ortega, and Jack Quaid join classic “Scream” cast members Neve Campbell, Courteney Cox, and David Arquette, as well as newcomers Melissa Barrera, Jenna Ortega, and Jack Quaid.
Most importantly, “Scream” is the first box-office hit in a year in which Hollywood is hoping for a return to weekly movie theater stability. January is usually a slow month at the box office, but the emergence of the omicron variation in COVID-19 has thrown some winter film releases into disarray.
“All of our typical gauges were predicting a great opening,” Chris Aronson, Paramount’s distribution head, said. “But, as I kept telling folks, we’re still in this thing and it’s extremely tough to determine what will actually happen.” “We’re up and running now that we’re open and folks have watched the movie.” Hopefully, this will be another step in re-establishing the business and restoring some form of normalcy.”
Meanwhile, “Spider-Man: No Way Home” fell to second place in the box office but continued to climb the charts.
In its sixth weekend of release, “No Way Home” brought in $20.8 million. With another $5.2 million on Martin Luther King Jr. Day, Sony Pictures forecasts “No Way Home” will surpass “Black Panther” and move into fourth place all-time with a domestic cumulative total of $703.9 million on Monday. Only “Avatar” ($760 million), “Avengers: Endgame” ($858 million), and “Star Wars: The Force Awakens” ($936 million) have made more money. “No Way Home” has made $1.6 billion worldwide.
“Sing 2,” from Universal Pictures, came in third place in its fourth weekend, with $8.3 million over three days. The animated sequel has grossed $122.1 million in the United States and $96.3 million elsewhere.
While Paramount may have celebrated “Scream’s” premiere by deferring the majority of its top 2021 films until 2022 (including “Top Gun: Maverick” and “Mission Impossible 7”), the film’s success also exemplified contemporary box-office reality. Younger-targeted superhero and genre films have recovered to near-pre-pandemic levels, but older-targeted films have not.
“Scream” performed better than the previous chapter, “Scream 4,” which garnered mostly positive reviews (81 percent fresh on Rotten Tomatoes) and a B+ CinemaScore from viewers. That picture made $19.3 million at the box office. According to Sony, 42 percent of the audience for the new “Scream” was under the age of 25. However, any success requires a diverse audience, and “Scream” drew in fans of the early franchise installments as well. Above 33% of ticket buyers were over the age of 35.
“Belle,” Mamoru Hosoda’s critically praised anime spin on “Beauty and the Beast,” was the only other widely distributed film during the weekend. It had a $1.6 million opening weekend in 1,326 theaters.