Netflix has announced the launch of a new website that will feature the most popular titles on the streaming service.
The “Top 10” titles will be included on a newly built website that will track the performance of various shows on the platform. Viewers will be able to follow English and non-English movies and TV episodes on the Netflix Top 10 website, as well as how well those movies are performing in other regions, signaling a change in how the streaming service communicates data with its users.
The service used Twitter to announce the introduction of the new Netflix Top 10 website, noting that it has received a lot of criticism regarding its analytics over the years. The new website will offer weekly rankings on a global and country level, as well as listings of the platform’s most popular titles. The service will organize the most popular titles on the Top 10 website by view hours every Tuesday, according to the business.
Traditional indicators such as box office or share of viewership (as used on television) were not applicable to streaming services, according to the company’s website. “After examining the various options, we believe that engagement, as measured by hours viewed, is a strong indicator of a title’s popularity, as well as overall member satisfaction, which is critical for subscription service retention,” said Pablo Perez De Rosso, Netflix’s Vice President of Content Strategy, Planning, and Analysis.
The Top 10 website is presently available in English and Spanish, with Netflix announcing that more languages would be added next year. Netflix will compile a list of the top ten English-language films, television shows, non-English-language films, and television shows (non-English). Viewers will be able to compare ranks from more than 90 nations.
However, the business concedes that tracking hours seen will favour lengthier series and movies, so the service will also issue “specialty lists” that highlight the best documentary features or reality shows.
Netflix also clarified the methodology behind its measures, stating that the lists will be sorted by the number of hours seen per title (for movies or a season of a certain TV program), with hours tracked from Monday through Sunday.
Seasons will be measured individually and may appear in a list as different entries. Netflix also stated that all movies, not only those created by Netflix, will be eligible for the list. “Because we self-report, we’ve hired EY, an independent accounting company, to analyze our new measures, and we’ll provide their report in 2022,” De Rosso explained.