The legalization of marijuana for recreational use has so far never succeeded in Florida.
But last week, the medicinal marijuana business Trulieve revealed a fresh petition drive and invested millions of dollars on it.
To get recreational marijuana on the 2024 ballot, the petition must receive at least 900,000 signatures. Another organization called Sensible Florida began its own petition last year and thus far only has 23,000 signatures.
Trulieve is not acting alone, however.
The Bellamy Brothers, a country music duo with a ranch in Pasco County, are also promoting the new petition via their Smart and Safe Florida political campaign.
Trulieve contributed $5 million to the endeavor.
According to Kim Rivers, CEO of Trulieve, “accessibility has to be improved at all times.” We entered this with the goal of giving people access to top-notch goods that are secure and have a sensible value offer so they can take charge of their medical journeys.
Since extending opportunities for access to safe, legal products is fundamental to what we do, this would enable us to keep doing that.
Even if this petition receives the required 900,000 signatures, the state Supreme Court may still decide to invalidate the ballot question if it discovers any legal problems.