In the third quarter of 2021, Netflix memberships increased as non-English language series remained the streaming platform’s best performers.
In the three months through September 30, the US company added 4.4 million members, more than double the previous quarter.
Squid Game, a Korean TV series, was the most popular, with 142 million households watching it in its first four weeks.
As a result of the uproar against comedian Dave Chappelle, some Netflix employees are planning a walkout on Wednesday.
They claim he mocked transgender individuals in his most recent Netflix show, but his company has supported him.
Netflix’s excellent performance comes after a slow start to 2021, when the surge in streaming demand witnessed earlier in the epidemic faded.
The world’s largest streaming platform, which is based in the United States, now plans to acquire 8.5 million new customers in the fourth quarter, above analysts’ estimates.
Popular programs like Sex Education, the Queen’s Gambit, and the global blockbuster Squid Game are driving it.
The dystopian series, which follows a group of individuals forced to play dangerous children’s games for money, has gone viral and surpassed historical drama Bridgerton as Netflix’s most popular show to date.
According to Bloomberg, the Korean series is worth $900 million to Netflix after costing $21.4 million to produce.
La Casa de Papel (aka Money Heist), a non-English language show, fared well as well, with 69 million viewers in the first four weeks of its fifth season.
In a letter to shareholders, Netflix stated, “We are currently creating local TV and film in around 45 countries and have developed close partnerships with creative communities across the world.”
With returning seasons of popular series like “Tiger King” and “Cobra Kai,” the company aims to attract more new customers in the run-up to Christmas.
In September, it agreed to buy the Roald Dahl Story Company, subject to regulatory approval, and would now control the rights to Charlie and the Chocolate Factory and Matilda.
The boundary-pushing comedian joked that “gender is a reality” and accused LGBTQ people of being “too sensitive” in his special “The Closer.”
“In our nation, you may shoot and murder [a black guy], but you’d best not harm a homosexual person’s feelings,” Mr. Chappelle, who is black, says in one sketch.
A group representing trans employees ordered Netflix to cease “platforming hate speech” and published a list of demands ahead of a demonstration outside the company’s California headquarters on Wednesday.
“We urge the firm to take steps in the areas of content investment, staff relations and safety, and damage reduction,” they said in a statement, “all of which are required to prevent future instances of platforming transphobia and hate speech.”
Netflix co-chief executive Ted Sarandos admitted in a message to employees earlier this month that the special had left some employees “angry, disillusioned, and saddened.” He did, however, support Mr Chapelle’s artistic liberty.
“We realize that the worry with ‘The Closer’ is not about offensive-to-some material, but names that might promote real-world damage,” he continued (such as further marginalising already marginalised groups, hate, violence etc).
“While some of our workers disagree, we are firm believers that what is shown on a screen does not always equate to real-world harm.”