Due to supply chain problems, technology retailers have warned that they may not have enough stock to fulfill Black Friday demand.
According to the IMRG, the UK’s Online Retail Association, the industry has experienced stock delivery delays.
“The major pressure places are Asia,” IMRG insights director Andy Mulcahy said.
According to Mr Mulcahy, firms are also concerned about a lack of drivers and warehousing workers to ship out purchased items.
Black Friday, which is coming up in less than a week, is an annual event in which shops drop prices to encourage buyers ahead of the Christmas shopping season.
Retailers frequently purchase a large number of products in anticipation of Black Friday, sometimes months in advance.
If there is a four- to six-week delay, though, merchants may need to adjust their advertising strategies to focus on the product they do have instead.
Smaller enterprises, according to Mr Mulcahy, may find it more difficult to handle supply chain issues than bigger corporations.
“Asia is the actual stumbling block. Those with larger finances will be able to find methods to go around it in order to get the stock in, while others will face a far more difficult situation “Mr. Mulcahy explained.
This year, the UK has been plagued by supply chain issues, including delays at UK ports and a scarcity of HGV drivers. But it isn’t the only one.
Consumers and companies throughout the world are experiencing shortages of items ranging from coffee to coal, and warnings have been issued in the United Kingdom and the United States that port congestion will result in shortages over the Christmas season.
There will still be electronic things to buy, according to the retail organization, albeit some items would not be as readily available.
Although it originated in the United States, Black Friday became a shopping sensation in the United Kingdom in 2013, and is renowned for conflicts breaking out in several retailers.
Customers have increasingly turned to internet purchasing since its debut, a tendency that has only been accelerated by the epidemic.
In a typical year, retailers would anticipate the most profitable week of the year to be the week of Black Friday.
Customers began browsing for Black Friday offers even earlier last year, with the number of goods shipped skyrocketing from the end of October.