If you missed the announcement from early February, Amazon Prime will experience its first price hike in four years for new customers starting tomorrow, February 18th.
The yearly cost will increase from $119 to $139, or from $12.99 to $14.99 if paid monthly. If you pay monthly, you’ll have no option but to accept the hit after tomorrow. The cost of the Prime Students membership plan will rise from $6.49 to $7.49 per month, according to Variety. All of this information may be found on Amazon’s help website.
However, if you have the financial capacity to pay for a yearly Prime membership in advance, doing so today will save you $20 over doing so tomorrow. This commits you to a year of service at the discounted rate of $119.
Current Prime users may put off worrying about this until March 25th, a day before the identical price hikes begin to take effect on your next renewal date. While the deadline is a little farther down the calendar, it’s never a bad idea to figure out whether or not you want to keep using Prime. If you want to renew your Prime membership for another year, you may give yourself a membership for $119 until March 25th, then activate it after your current subscription expires.
Prime is a wonderful deal if you’re a frequent online shopper (or just someone who orders goods for the house on a regular basis). It includes access to Prime Video for TV series and movies, ad-free music streaming, and more, in addition to quick, free shipping on most products. It also grants you access to Prime Day, Amazon’s annual members-only sale bonanza, which is similar to Black Friday in terms of shopping.
Despite the price increase, Amazon has made no announcements about additional Prime benefits. According to analysts, the price increase tackles Amazon’s increased costs across the board.