If you are looking to start a new website, an expired domain with high authority can be an excellent investment. A high authority domain can give you a head start in terms of search engine rankings and traffic. However, purchasing an expired domain requires some research and due diligence to ensure that you are making a wise investment. Here are some tips on how to purchase a high authority expired domain.
- Identify Your Niche:
The first step is to identify your niche and target audience. Once you have identified your niche, you can start searching for expired domains that are relevant to your niche. This will increase the chances of finding a domain that has high authority and can provide you with the desired results.
- Research the Domain:
Before you purchase an expired domain, it’s important to research it thoroughly. You can use various tools to check the domain’s history, backlinks, and authority. One such tool is Majestic SEO, which provides detailed information about the domain’s backlinks, anchor text, and trust flow. You can also use Wayback Machine to check the domain’s previous content and verify if it has any spam or low-quality links.
- Check for Google Penalties:
It’s important to check if the domain has any Google penalties. You can use Google Search Console to check for any manual actions against the domain. You can also use tools like Moz or Ahrefs to check if the domain has a spam score or any toxic backlinks. If the domain has any penalties or toxic links, it’s best to avoid it.
- Check the Domain Authority:
Domain authority is a measure of the website’s overall strength in terms of search engine rankings. It is a score on a scale of 1 to 100, with higher scores indicating stronger domains. You can use tools like Moz, Ahrefs, or SEMrush to check the domain authority. It’s best to choose a domain with a high authority score, preferably above 30.
- Check the Backlinks:
Backlinks are links from other websites that point to the expired domain. They are important for search engine rankings and traffic. It’s important to check the quality of the backlinks and ensure that they are relevant to your niche. You can use tools like Ahrefs, Majestic SEO, or SEMrush to check the backlinks. Choose a domain with high-quality backlinks from relevant websites.
- Consider the Domain Age:
Domain age is another factor to consider when purchasing an expired domain. Older domains are generally considered more trustworthy by search engines and may have an established audience. You can use WHOIS to check the domain age. Choose a domain that has been around for at least a few years.
- Check the Domain’s Social Media Presence:
A strong social media presence can help drive traffic to your website. It’s important to check if the domain has any social media presence and how active it is. Check if the domain has any social media profiles on platforms like Facebook, Twitter, or LinkedIn. If it does, check how many followers it has and how active it is.