Schuler Shoes in Roseville plans move to Target parking lot

Owner John Schuler says the new store will feature many windows and have a 4,500-square-foot basement for additional inventory. (submitted graphic)
Owner John Schuler says the new store will feature many windows and have a 4,500-square-foot basement for additional inventory. (submitted graphic)
Schuler Shoes, which was founded in Minneapolis by Vincent Schuler in 1889, is planning to build a 9,000-square-foot store in the Roseville Target parking lot. (Johanna Holub/Review)
Schuler Shoes, which was founded in Minneapolis by Vincent Schuler in 1889, is planning to build a 9,000-square-foot store in the Roseville Target parking lot. (Johanna Holub/Review)

Schuler Shoes, one of the mainstays at Har Mar Mall since 1998, is moving out. But local shoppers need not fret—the family-owned shoe store is only moving across the street.

Schuler Shoes is planning to construct a freestanding building in the Target parking lot just across County Road B from Har Mar. It will be situated just north of the Perkins restaurant.

Third-generation owner John Schuler says he heard the land was up for sale about a year ago, and with the Har Mar store’s lease up for renewal on Aug. 31, decided to make the move.

“If you’re going to do something, now would be the time to do it,” he said.

The new building will be about 9,000 square feet, 4,500 square feet of which will be basement inventory space. The Har Mar location currently has about 8,200 square feet.

“[The Har Mar store] started out at 4,000 square feet,” Schuler said, explaining that during its 17-year tenure at Har Mar the store expanded to its current size after a neighboring furniture store moved out. “[It] needed a complete remodel. Everything was getting kind of tired.”

The new store will be more up-to-date, Schuler added, with more windows, bright colors and new user-friendly checkout counters where customers “can be part of the transaction.”

Schuler says about 75 percent of the company’s business comes from the women’s section, so the new store will have more defined women’s, men’s and children’s departments.

‘Digging down our roots’

The 125-year-old company that started with Schuler’s great uncle, Vincent Schuler, is working with Steiner Construction on the new building, a company Schuler says he has not worked with in the past.

Schuler says Target sold the land to a developer in 2006, and plans at the time to construct a strip mall shopping center disintegrated with the arrival of the Great Recession. Since then, no further work was planned, and Schuler made a move on the property last year.

The store will have about 40 parking spots immediately to the south and west, with entrances on the southeast and southwest corners for easy access off of Pascal Street and State Farm Drive, the road that leads to Target.

“We kind of think the door (nearest Target) will be more used,” Schuler said. “But we’re not sure.”

Additional signage on County Road B will also increase the store’s visibility, something Schuler said was less prominent at its Har Mar location, where the store does not have an outside door and is not visible from Snelling Avenue.

“Many people came through Barnes and Noble” to get to the Har Mar store, Schuler said. He added that the city council suggested putting in more windows at the new location to make the store more visible from Pascal Street.

Schuler Shoes operates several stores in the metro area, and plans to open its 10th location in St. Paul’s Highland Park within the next couple weeks.

Construction on the new Roseville building was slated to start as early as this week, with completion in early fall. Schuler hopes to be able to move into the new store just days after the lease on the old store expires at the end of August.

“We’re digging down our roots in Roseville,” Schuler said. “We’re going to be here a while.

“We’re excited. We love Roseville.”

Johanna Holub can be reached at jholub@lillienews.com or 651-748-7813. Follow her on Twitter @jholubnews.
 

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